The client wanted a clean and clear logo that depicts health and fitness. However, despite being focussed on a woman-first enterprise at the moment, the founder didn’t want the branding to be gender specific so as to allow them to potentially branch out in the future. A simple but creative solution was created by using the primary letter ‘B’ within the shapes of a kettle bell.

The use of bold, people-first imagery, as well as a grunge texture and a black and white colour scheme, helped to create a raw and powerful aesthetic that embodied strength.