Transforming a legacy pension mobile application into a visually leading platform.

Transforming a legacy pension mobile application into a visually leading platform.

PROJECT

STANDARD LIFE

Year

2024

Category

UI DESIGN, UX DESIGN

Tools

FIGMA

OVERVIEW

For this UI/UX design project, I looked to modernise Standard Life's existing customer-facing mobile app and dashboard. As a leading pension company, they needed to update their existing, out-dated interface to a fresh, modern, and intuitive design which would allow users to easily manage their pensions with clarity and confidence.

For this UI/UX design project, I looked to modernise Standard Life's existing customer-facing mobile app and dashboard. As a leading pension company, they needed to update their existing, out-dated interface to a fresh, modern, and intuitive design which would allow users to easily manage their pensions with clarity and confidence.

For this UI/UX design project, I looked to modernise Standard Life's existing customer-facing mobile app and dashboard. As a leading pension company, they needed to update their existing, out-dated interface to a fresh, modern, and intuitive design which would allow users to easily manage their pensions with clarity and confidence.

DESIGN

For the redesign, we began by evaluating the existing app and dashboard, and identifying areas where the user experience could be improved. The client wanted something visually distinct, but still aligned with their established brand.

To modernise the platform’s appearance, I transitioned the typography to a more contemporary and rounded sans-serif font, which brought a fresh and approachable feel. Additionally, we rounded the corners of UI elements, introduced softer shadows, and incorporated other modern design techniques to create a sleek, user-friendly interface. The result was a platform that felt cohesive with the brand, yet visually transformed and more engaging for users.

For the redesign, we began by evaluating the existing app and dashboard, and identifying areas where the user experience could be improved. The client wanted something visually distinct, but still aligned with their established brand.

To modernise the platform’s appearance, I transitioned the typography to a more contemporary and rounded sans-serif font, which brought a fresh and approachable feel. Additionally, we rounded the corners of UI elements, introduced softer shadows, and incorporated other modern design techniques to create a sleek, user-friendly interface. The result was a platform that felt cohesive with the brand, yet visually transformed and more engaging for users.

For the redesign, we began by evaluating the existing app and dashboard, and identifying areas where the user experience could be improved. The client wanted something visually distinct, but still aligned with their established brand.

To modernise the platform’s appearance, I transitioned the typography to a more contemporary and rounded sans-serif font, which brought a fresh and approachable feel. Additionally, we rounded the corners of UI elements, introduced softer shadows, and incorporated other modern design techniques to create a sleek, user-friendly interface. The result was a platform that felt cohesive with the brand, yet visually transformed and more engaging for users.

TESTING

We conducted a series of unmoderated user testing sessions to validate, and get user feedback on, our design decisions for the platform. Using a variety of different testing methods from comprehension tests and A/B testing, to usability testing. The goal was to understand more about how our designs made the Standard Life customers feel, and how easily they understood the information being presented to them.


One thing that was key for us to analyse through testing was the user's comprehension of the 'quick actions'. These three buttons, allowing a user to top up their pension, manage payments, and consolidate other pensions, generated roughly £100 million in their existing app - and therefore it was vital that these stayed clear and easy to access.

We conducted a series of unmoderated user testing sessions to validate, and get user feedback on, our design decisions for the platform. Using a variety of different testing methods from comprehension tests and A/B testing, to usability testing. The goal was to understand more about how our designs made the Standard Life customers feel, and how easily they understood the information being presented to them.


One thing that was key for us to analyse through testing was the user's comprehension of the 'quick actions'. These three buttons, allowing a user to top up their pension, manage payments, and consolidate other pensions, generated roughly £100 million in their existing app - and therefore it was vital that these stayed clear and easy to access.

STEVENSON

STEVENSON

STEVENSON

STEVENSON

STEVENSON