Engaging investors and a new audience with a bold visual identity for a motorsport event platform that shows real-time race information.
Engaging investors and a new audience with a bold visual identity for a motorsport event platform that shows real-time race information.
PROJECT
THE RACING LINE
Year
2024
Category
BRANDING, VISUAL DESIGN
Tools
FIGMA, ILLUSTRATOR
OVERVIEW
Earlier this year I had the opportunity to work on a visual design and brand identity project for The Racing Line. They are a unique platform that provide users with accurate race times and information for motorsport events of all sizes, across all timezones.
Earlier this year I had the opportunity to work on a visual design and brand identity project for The Racing Line. They are a unique platform that provide users with accurate race times and information for motorsport events of all sizes, across all timezones.
Earlier this year I had the opportunity to work on a visual design and brand identity project for The Racing Line. They are a unique platform that provide users with accurate race times and information for motorsport events of all sizes, across all timezones.
DESIGN
The client wanted something sleek and modern with a visual representation of a race track. After working through numerous rounds of sketching and client playbacks, we landed on this clean line mark representing a lowercase letter 'r', as well as the twists and turns of a race track.
The client wanted something sleek and modern with a visual representation of a race track. After working through numerous rounds of sketching and client playbacks, we landed on this clean line mark representing a lowercase letter 'r', as well as the twists and turns of a race track.
The client wanted something sleek and modern with a visual representation of a race track. After working through numerous rounds of sketching and client playbacks, we landed on this clean line mark representing a lowercase letter 'r', as well as the twists and turns of a race track.
feedback
“Working with Angus allowed me to elevate The Racing Line to the next level. The adverts and redesigned branding helped make the business look more professional, and has allowed me to begin treating this like a real product.”
- Dave, The Racing Line Founder
“Working with Angus allowed me to elevate The Racing Line to the next level. The adverts and redesigned branding helped make the business look more professional, and has allowed me to begin treating this like a real product.”
- Dave, The Racing Line Founder
More Works More Works
More Works More Works
STEVENSON
STEVENSON
STEVENSON
STEVENSON
STEVENSON
©2024
GO BACK TO TOP
©2024
GO BACK TO TOP
©2024
GO BACK TO TOP
©2024
GO BACK TO TOP
©2024
GO BACK TO TOP